21one has extensive experience with the creation and development of Sport, Lifestyle and Entertainment events.
Tom Keogh
Marketing and Sponsorship
P: 780-504-0005
E: tom.keogh@21one.ca
Maureen Hazekamp
Expo and Media
E: maureen.hazekamp@21one.ca
Jackie Lochhead
Administration and Registration
E: jackie.lochhead@21one.ca
Events Management Services
Home // Services
21one’s 5 step Event Process, 'making events succeed'
Feasibility
- Determine goals, timelines and budget (considering funding, sponsorship and expenses)
- Risk Management: reviewing strengths, weaknesses, opportunities and potential threats associated with event.
Maximize Sponsor Media Reg (pdf)
Planning
- Develop a marketing, operations and financial plan
- Construct an operations schedule, including tasks, milestones, and responsibilities
- Ensure the details and event on a whole is properly prepared and organized
Laurier Park West Layout - Little Big Run (pdf)
ING Churchill Square Base (pdf)
» Click 
to review examples of site layouts, organizational charts, etc. that have been developed for past events.
to review examples of site layouts, organizational charts, etc. that have been developed for past events.Marketing
- Develop an effective marketing plan geared towards a specific target market
- Assist with the Creative Process and designing of marketing materials.
- Ensure that creative elements and branding coincide with the event demographics
- Implement marketing plan through multiple and diverse mediums including Radio, Print, Television
- Use strategic partnerships and leveraged media to maximize exposure
Market Plan Diagram (pdf)
» Click to see merchandise and giveaway examples from previous events.
to see merchandise and giveaway examples from previous events.» Click to see past event advertisements including radio, television and print.
to see past event advertisements including radio, television and print.Delivery
- Use relationships with suppliers and service providers to create economies of scale
- Handle registration services
- Take care of staging and production of event
- Oversee on site set-up of multiple service providers
- Manage scheduling
- Develop contingency plans
2008 Operations Schedule (pdf)
» Click for a list of some suppliers 21one has dealt with for past events.
for a list of some suppliers 21one has dealt with for past events.Evaluation
- Conduct Post-event assessments, receive feedback, determine if goals were met and areas of improvement
- Budget Review
- Demographic review
- Sponsorship review
- Supplier Review
- Media Review
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